Our Congleton has undergone a major transformation as part of our rebrand across our 21 shops in Cheshire, Staffordshire and North Wales.
 
The project included tearing out the old shop frontage which has been a familiar site in the heart of Congleton for more than 30 years.
 
Builders worked flat out over two weeks on the face-lift which has replaced the old blue and white branding for a contemporary slate grey, black and lime green theme.
 
Staff chipped in on the scheme in the race for its opening  – and were delighted to be greeted by a queue of customers at 8am.
 
Owner Edward Chatwin said: “Our Congleton shop is one of the oldest in our portfolio and has a loyal following. Local people have shown a genuine interest in the works asking about when we were going to re-open.
 
“With Christmas fast approaching, and orders already in for festive pies and puddings, we had to work fast and often through the night.
 
“But the response has been terrific and we would like to say a big thank-you to customers for their patience and to traders for any disruption the works may have caused.”
 
The shop offers traditional Chatwins bakery products as well as a new hot roast carvery, salad bar, hot drinks and sandwiches made to order.
 
Its manned by five people drawn from the local area, including three new members of staff adding to the 300 already employed by the firm.
 
Father-of-three Edward: “As part of the rebrand some under-performing shops have closed but our Congleton branch has a loyal following and we can confirm we are here to stay.”
 

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